Meet Weslene!

Hi there!, I am Weslene Orwoba

I am a decisive Marketing and Communications expert who drives business growth through creative and innovative demand generation strategies. Coupled with a comprehensive background in leading successful marketing teams, I am seasoned and skilled at analyzing market trends & customer needs to develop highly-effective marketing campaigns.

They Trusted Me, You Should Too!
Capwell Industries Limited Brand Manager & Lead Marketing Campaigns
Led the launch of Soko Home Baking Flour from concept development, market insights to brand communication and go-to-market strategy & implementation.
BURN Manufacturing Marketing Manager
Initiated the Marketing department, developing & implementing marketing strategies that supported demand generation and led sales to increase by 150% in one year.
BIDCO Africa LimitedLead Marketing Projects & Advertising
In liaison with the Brand Managers, I developed integrated marketing communication plans and implemented them to the letter working with relevant internal & external parties to ensure the success of all ATL, BTL & Digital marketing efforts for all brands.
Equity Bank LimitedCommunications Officer – Group Media Planner & Buyer
I led all commercial advertising & media liaison for all brands and all projects under the group.
 
Royal Media Services Limited Business Development Executive
Honed my sales skills and had my first interaction with brands as I advised on media placement specifically rooting for Citizen TV.
Quantum Limited (Facilities Management Consulting & Training) Business Development Executive
My first ever job carrying out TELE-SALES for an excellent Facilities Management Consultant. We had 3 successful trainings in my 6 months there hitting 80% of my target. Yes, I’m a sales person too!
Sol GenerationMarketing Consulting
Led the brand building efforts which set the foundation for the record label’s presentation & positioning of both music & non music assets.
Kenafric IndustriesBrand Manager
Fixed Contract to support transition from trade marketing to consumer led marketing.

A glimpse of Marketing Campaigns that I have led

This could be your brand!

Click on the image for details

Soko Home Baking Flour Launch

Jikokoa Revamp

Gental Care Fabric Softener Launch

BIDCO Happy Healthy Living Corporate Campaign

Work with Weslene

Your company deserves a holistic approach to Marketing. Both Digital Marketing & Offline Marketing. Here’s how I can help.

Get Unstuck

Let’s first identify your pain points. Most business owners and leaders that I engage with are usually on the right track with their Marketing. A first conversation will help with opening up your thoughts on Marketing and categorizing your needs. Take the first step!

360° Marketing Strategy

Your business deserves a holistic Marketing approach. Marketing Strategy involves various aspects including but not limited to:

  • Brand Strategy & Positioning
  • Outreach and Demand Generation.
  • Digital Marketing
  • Product Development & Innovation
  • Sales & Distribution Strategy
Content Marketing and Brand Communication Strategy

Leading brands lead with content. Be deliberate on how your business communicates with your customers, both online & offline. I will share with you the ideal communication direction and support in implementation of all proposed activities.

New Product Launch

A particularly exciting area of interest for me. Penetrating a new market or market segment can be real tricky. Let me show you how! From concept development to Go-To-Market strategy.

Market Research & Insights

With selected partners, I will lead your efforts to utilize Market data & analytics to keep you ahead of competition. Data is only useful when the insights advise business strategy.

Marketing Coaching & Mentorship

Already have a team? Let’s keep them engaged and ideas refreshed. Sometimes, your team just need a nudge and reminder of why we’re in this to begin with!

What people say about me

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Contact Me

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CONTACT WESLENE AND UNLOCK YOUR BUSINESS POTENTIAL THROUGH MARKETING

Email:

wesleneorwoba@gmail.com

Address:

Nairobi, Kenya